Our team has been expertly and
lovingly compiled over the years.


Our team has been expertly and lovingly compiled over the years. A wealth of experience across so many different backgrounds ages and industries make for a passionate, highly experienced and stylish team. No matter what our backgrounds we all have one thing in common, we are crazy about weddings, fashion and style.

From Personal shoppers and stylists to wedding planning and west end wardrobe mistresses we have it all and there is probably no situation we have not come across before. Rest assured, you are in safe hands. Have a read about us below and feel free to request your preferred consultant for your appointment, we will do our best to accommodate.

Richard Hoyle

Commercial Director

Rich is Hayley’s husband and is the the turner of the cogs that keep the boutiques ticking over. From HR Support, Financials, Marketing, Keeping on top of Emails, Boutique Maintenance, Business Planning and Assisting with buying (it’s always great to have a man’s perspective!) Rich really is at the heart of the business.

Not afraid to answer the phone and have a chat to brides about their day, Rich can often be the one you speak to to book your appointment. Despite being male he is full of bridal knowledge and regularly swots up on our designers and their collections. Rich has a very calming nature which as you can imagine comes in handy working with a large team of women and all female clientele!

A lover of the practice joke and a very dry sense of humour he regularly has the team in fits of giggles and is the first to give new team members their nicknames and settle them in with his humour. He loves good coffee, spending time with Hayley and their Two boys, family holidays and video games when he gets chance. He is a lifelong Tottenham Hotspur football fan and loves to go to games whenever he can.

In short Rich does a lot of the “business stuff” that allows us to focus more on playing with pretty things and ultimately helping you, our brides. We simply couldn’t do it without him.

To receive our Complementary Stylish Guide to shopping for your gown as well as to keep updated with in store events, promotions and our world of weddings just register your email address below.